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ERRAKR. (BRANDING)
“Erra que erra”  is Marta Guerrero's fashion brand, born out of a passion for trying, experimenting and embracing mistakes. Because making mistakes should not scare us, but rather lead us towards constant improvement.
Errakr is rooted in the analogue, connected to the earth, and unapologetically local in a global world. It believes that imperfection is the most human form of beauty.
With Errakr, we celebrate spark, the wrong imprint, the stain.  Its mission is to share a way of life based on enjoyment, freedom and imperfection, creating clothing that allows you to feel comfortable, expressive and proud. Because this is where life happens, between control and chaos.